Think piece

Inspired us: responsible social platforms and living architecture

Here are the Canopy team’s top picks for July 2019
Read Now

5 Reasons Brave brands are embracing in-app advertising

The average adult will spend 3 hours, 37 minutes a day using mobile devices this year. Almost 80% of that time will be spent with apps.
Read Now

What is the best way to empower local markets?

DDB's Jade Tomlin was recently asked to participate in a Creative Sprint for a global client...
Read Now

Building brilliant brand properties:

The recent women’s soccer World Cup got the brandgym's Jon Goldstone thinking about how to identify a hot property for your brand and activate it to grow both equity and sales.
Read Now

Inner City Out-of-Home

Urbanization is still a hugely increasing trend throughout the world and in Asia particularly, the continuous growth of the urban population is prompting the rise of dozens of Mega-Cities with well-over 10 million residents.
Read Now

Top ten inspiring talks of TED2018

Kevin Chesters shares his top takeaways from the annual conference.
Read Now

The damage to brand Hong Kong

Eight Inc executive director Andrew Au looks at whether Hong Kong still deserves the tag of 'Asia's World City'...
Read Now

Social norms and conformity - part 2

In the second part of our two-part article on social norms messaging, we look at the latest understanding...
Read Now

When the impossible is no longer impossible

Recently my colleague and I were busy traipsing the streets of downtown Manhattan in search of my first vegan burger. As fairly committed carnivores, to say this was unusual was an understatement.
Read Now

What ducks in a hotel lobby can teach brands

An experience at the Peabody Hotel provides a valuable lesson for brands in how to get noticed in a world of continuous partial attention
Read Now