Think piece
Inspired us: responsible social platforms and living architecture
Here are the Canopy team’s top picks for July 2019
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5 Reasons Brave brands are embracing in-app advertising
The average adult will spend 3 hours, 37 minutes a day using mobile devices this year. Almost 80% of that time will be spent with apps.
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What is the best way to empower local markets?
DDB's Jade Tomlin was recently asked to participate in a Creative Sprint for a global client...
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Building brilliant brand properties:
The recent women’s soccer World Cup got the brandgym's Jon Goldstone thinking about how to identify a hot property for your brand and activate it to grow both equity and sales.
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Inner City Out-of-Home
Urbanization is still a hugely increasing trend throughout the world and in Asia particularly, the continuous growth of the urban population is prompting the rise of dozens of Mega-Cities with well-over 10 million residents.
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Top ten inspiring talks of TED2018
Kevin Chesters shares his top takeaways from the annual conference.
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The damage to brand Hong Kong
Eight Inc executive director Andrew Au looks at whether Hong Kong still deserves the tag of 'Asia's World City'...
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Social norms and conformity - part 2
In the second part of our two-part article on social norms messaging, we look at the latest understanding...
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When the impossible is no longer impossible
Recently my colleague and I were busy traipsing the streets of downtown Manhattan in search of my first vegan burger. As fairly committed carnivores, to say this was unusual was an understatement.
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What ducks in a hotel lobby can teach brands
An experience at the Peabody Hotel provides a valuable lesson for brands in how to get noticed in a world of continuous partial attention
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