Case studies

2018 winner, IAG Cargo, building customer relationships - case study

Ever wondered why you can only take one or two suitcases abroad? One word: cargo. The entire world depends on airplanes to move cargo beneath the feet of passengers.
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2018 winner, Godiva, brand extension - case study

This is the story of how Godiva, a niche brand in the UK, looked beyond their traditional chocolate boutique stores and exploded into everyday luxury – into supermarkets.
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2018 winner, EY, B2B - case study

In 2015 EY needed a step change to achieve its global ambition to grow in an increasingly disruptive environment.  Building a strong, distinctive brand was a critical enabler.
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2018 winner, Dimension Data, partnering for good - case study

Rhino poaching has reached crisis proportions in South Africa: one rhino gets poached every eight hours, and if this rate of poaching continues, the rhino could be non-existent by 2025.
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2018 winner, Currys PC World, employee engagement - case study

CurrysPC World is the last survivor on the high street in the world of consumer electronics. It’s an industry which moves fast. Operating systems update;innovation cycles shorten and better connectivity changes capabilities.
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2018 winner, Boxt, new brand - case study

The disruptive model of digital disintermediation is being applied to the delivery of products and services in many industries, and start-up BOXT wanted to use its potential to revolutionise home heating.
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Excellence Awards 2018: entry inspiration

Be inspired by the crème de la crème of marketing
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2017 winner, Knorr, global brand - case study

Millennials weren’t buying into ‘Big Food’.
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2017 winner: Hammerson Gift Cards, marketing on a shoestring - case study

Nine of Hammerson’s ten UK shopping centres are united under one Gift Card scheme, which has been running since 2008.
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2017 winner: Ikea, marketing communications - case study

At face value IKEA is a household name, popular within culture, and with a long record of creative marketing
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