Case studies

2017 highly commended: TSB, purpose driven - case study

‘Purpose’ is an idea whose time has come. It should come as no surpris
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2017 highly commended: Sainsbury's, marketing communicatons - case study

2016 marked the fourth year of Christmas is for Sharing for Sainsbury’s.
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2017 winner: The National Art Pass, long-term excellence - case study

The Art Fund charity was established in 1903 and has remained dedicated to its mission of securing works of art for the nation ever since.
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2017 winner: HCL Technologies - case study

The $7 Billion Global IT services company comprised of 100000+ Ideapreneurs across 31 countries, which adds tens of thousands to its ranks annually has a falling image as a career destination amongst Indian millennials on college campuses- the tal
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2017 highly commended: Kronenbourg 1664 - case study

In 2012 Kronenbourg 1664’s fortunes were not looking good. Sadly, this wasn’t new.
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2017 Winner: O2, Case Study

This is the story of how O2 showed that second-hand mobile phone customers don’t need to be second-class citizens – all while driving first-class business results.
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2017 winner, Advanced, business-to-business - case study

Advanced are looking to consolidate and grow their position as the UK’s third largest solutions provider, and have recently undergone a re-brand to both elevate perception and provide a platform from which to challenge the market leaders.
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2017 winner: ITV, National Lottery, brand activation - case study

Despite living in an Olympic-mad sporting powerhouse, almost half of us fail to meet medical guidelines on physical activity
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2017 commended: Persil, purpose driven - case study

The problem: fading brand relevance was dragging down sales 97% of households in the UK use detergent
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2017 winner: Direct Line, building marketing capabilities, case study

In 2013, Direct Line Group became a stand-alone company, Having started its disinvestment from the Royal Bank of Scotland (RBS) through an initial public offering (IPO) in October 2012.
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