Suzuki cars operates in an extremely competitive market. Suzuki were only going to get noticed if we did something which truly stood out.
Stood out against the endless ads featuring cars driving through hills, through cities.
Stood out from the miles per gallon, safety and financing messages.
We created a campaign which didn’t look like other media campaigns. It wasn’t confined to the same formats, didn’t rely on the same messages.
It was entertaining, culturally relevant and spread like a TV show.
It was also very brave.
But it worked; delivering record car sales for the past two years. Making Suzuki the fastest growing car brand in the industry.
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