Case studies
2018 commended, O2, brand extension - case study
This is the story of how a proposition and communcation idea born of a simple, untapped insight
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2018 commended, Direct Line, customer insight - case study
As one of Britain’s largest car insurers, Direct Line believes it has a responsibility not just to its customers, but to wider society.
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2018 commended, Direct Line, brand revitalisation - case study
Searching for insurance is a bore. You don’t care who the provider is – they’re all the same, aren’t they?
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2018 winner, Toyota, global brand marketing - case study
It’s 2017 and, across Europe, Toyota’s hybrid moment has surely come.
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2018 winner, Suzuki, branded content - case study
Suzuki cars operates in an extremely competitive market.
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2018 winner, Senet, customer insight - case study
How do you talk to people who don’t want to hear from you? At precisely the moment when they least want your message?
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2018 winner, National Safety Council, brand activation - case study
In 2016, the National Safety Council (NSC) had almost no awareness in the US.
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2018 winner, TfL, partnering for good - case study
The issue of sexual harassment has exploded into the world’s consciousness in the light of the Harvey Weinstein allegations.
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2018 winner, McDonald's, long term excellence - case study
Beaks and feet in McNuggets.
Deformed cows in burgers.
Plastic eggs in the McMuffin.
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2018 winner, Karma Group - selling on a shoestring - case study
Karma Group is a privately owned company operating 29 luxury resorts across 4 continents
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