2018 commended, O2, employee engagement - case study

At O2 we believe that doing good is good for business.

Since 2010 this has meant actively supporting social & environmental causes with programmes like O2 Recycle (tech recycling), Go Think Big (youth work skills) & our O2 /NSPCC partnership (family online safety). These efforts have helped to deliver real environmental & social impact, while differentiating the brand and
engaging our people. Actively engaging our employees with volunteering opportunities & fundraising has been essential to build company pride and at the same time making a tangible difference for our good causes.

But by the mid part of 2017, we experienced a dip in staff engagement in our ‘Reflect’ survey on how positive people felt about O2 because of our sustainability efforts (-3% year on year). 527 employees had volunteered and we were at risk of failing to meet or exceed end of year employee volunteering targets (1,400).Our challenge was to create and plan an activation that would deliver mass participation in our range of good causes, creating buzz and restoring positive sentiment. That would mean...