Case studies

2018 winner, Beano, brand revitalisation - case study

This paper tells how a much-loved children’s comic transformed itself from a dormant heritage brand into a contemporary entertainment brand for a whole new generation of digital-native kids.
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2018 winner, KFC, Finance Director's Prize - case study

KFC’s Dirty Louisiana burger was an indulgent beast.
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2018 commended, O2, brand extension - case study

This is the story of how a proposition and communcation idea born of a simple, untapped insight
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2018 commended, Direct Line, customer insight - case study

As one of Britain’s largest car insurers, Direct Line believes it has a responsibility not just to its customers, but to wider society.
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2018 commended, Direct Line, brand revitalisation - case study

Searching for insurance is a bore. You don’t care who the provider is – they’re all the same, aren’t they?
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2018 winner, Toyota, global brand marketing - case study

It’s 2017 and, across Europe, Toyota’s hybrid moment has surely come.
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2018 winner, Suzuki, branded content - case study

Suzuki cars operates in an extremely competitive market.
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2018 winner, Senet, customer insight - case study

How do you talk to people who don’t want to hear from you? At precisely the moment when they least want your message?
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2018 winner, National Safety Council, brand activation - case study

In 2016, the National Safety Council (NSC) had almost no awareness in the US.
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2018 winner, TfL, partnering for good - case study

The issue of sexual harassment has exploded into the world’s consciousness in the light of the Harvey Weinstein allegations.
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