The Annual Lecture 2025

The Marketing Society Annual Lecture 2025, featuring Alex Mahon, CEO of Channel 4 and a trailblazing leader in the media industry. In this candid and...

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Making a connection

The intense competition for the attention of younger viewers is seeing broadcasters develop new strategies to connect with this hardest to reach of audiences.

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Social media in the Middle East

We’re taking a look at where influencers are flocking to and what’s keeping consumers are engaged.

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Clubhouse: The new audio app driving the hype back to social

Clubhouse has landed. Part talkback radio, part Houseparty, part podcast and part conference call.

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Subcultures on TikTok: For you, and everyone

It's TikTok's mission to 'inspire creativity and bring joy', and it seems that's exactly what the people want.

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The Marketing Society Coffeehouse launches on Guild

Our new "Coffeehouse" online community is a relaxed coffee shop environment for our members: a private space...

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'Not really new' CRM trends for 2020

Are you tired of hearing the same cliché as me: The world is changing; customer needs are changing … this is no new news!

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We should give ourselves time to think

The morning after Boris announced that he was going to suspend Parliament, the nation was split between outraged anti-proroguers and passionate admirers of the PM’s derring do.

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Lush quits social media – a brave move or purely a PR stunt?

British cosmetics brand, Lush, announced this week that it will be quitting several social media platforms in the U.K...

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