The Marketing Society Annual Lecture 2025, featuring Alex Mahon, CEO of Channel 4 and a trailblazing leader in the media industry. In this candid and thought-provoking conversation, Alex shares insights from her extraordinary career, her leadership philosophy, and the challenges of navigating a rapidly evolving digital landscape.
From driving innovation and inclusivity to shaping the future of media, this session offers invaluable lessons for marketers and business leaders alike
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