In 1981, Nintendo launched a new video game featuring a giant barrel throwing ape named Donkey Kong, holding a woman named Pauline, hostage.

2020 was the year of accelerated change, with shifts in behaviour that will impact the years ahead. In this article, Peter Gasston, Innovation Lead at VCCP, highlights three different areas that will drive online culture in 2021.

CSO at VCCP New York, Jonny Shaw, says gaming platform Roblox is the biggest thing happening in media and tech today, and first mover mainstream brands could add real value

With streaming well on track to becoming the main way people consume not just music but media in general, it should come as no surprise that the streaming landscape is more fractured than ever.

VCCP's Innovation Lead Peter Gasston investigates this emerging trend and its implications for the future of retail and sustainability.

5G will change how we participate in concerts, conferences and sporting events forever, says Verizon Media RYOT Studio's Head of EMEA, Mark Melling

Gamification is a well-developed, highly refined set of nudge-behaviour principles and a buzzword that has been in wider parlance for a number of years...

Brand experience plays a significant role in successful brand-led businesses, particularly in service sectors like travel, hospitality and retail.

Thoughts on the rise of streaming and gaming; and what brands should be thinking about for a post-Coronavirus world.

Sean Singleton, Publisher at Unofficial Partner, questions the impact of the global shutdown on brands’ relationship with gaming.