Interviews

A racing start: Sir Dave Brailsford

Dave Brailsford on getting the best out of people and why bold leadership is about recognising it's not about you.

Talking with Dan Ariely

Dan Ariely, professor of psychology and behavioural economics, Duke University on why marketers should be called behavioural economics engineers 

Richard Curtis on the spot

Ahead of his appearance at our ‘Creativity for Commerce’ Annual Conference, on 21 November, Elen Lewis interviews Richard Curtis CBE

An interview with John Bernard

Ahead of his appearance at Inspiring Results on November 12 in Edinburgh, we caught up with John Bernard, Global Marketing Director at Mozilla.

Annual Conference 2015: Meet our speakers

What can you expect to encounter in your world in the future? How can you improve your team’s performance to

This much I've learned... Nellie Chan

Nellie Chan is Director, Marketing Solutions, South East & North Asia, LinkedIn...

An interview with Dave Trott

Dave Trott speaks to Elen Lewis about worrying that people don't even know you're alive and why John Webster wanted to fire him three times over.

An interview with Adam Morgan

What does a bold marketing leader look like? Someone who can give energy, direction, possibility and belief to their team and organisation.

My generation of leadership has failed

Big corporates have dodged their social responsibility over the last decade, and customers are beginning to notice, according to O2

YouTube's message to marketers at AWEurope

You can win in lots of different ways on YouTube - the important thing is to start with a really clear goal in mind.

Syl Saller on tough times and sipping Scotch

Being a lover of history and books, I often think in quotes. When Marketing asked me to describe the past

Talking with Anne-Marie Farrell

Anne-Marie Farrell on how behavioural economics can help us understand how and why people make decisions.

Talking with Dianne Thompson

Dianne Thompson, CBE, talks with Elen Lewis about the marketing and leadership wisdom she has collected over a 41-year career.

Being authentic with Abigail Comber

A sneak peak at who's in the running to be Marketing Leader of The Year 2014 - we interview Abigail

An interview with Rory Sutherland

Rory Sutherland on the rewards of shouting 'scissors' when everyone else shouts 'paper'...

It's time more marketers started measuring, not counting, social media impact

Social media is ever powerful and ever growing in influence in the lives of all brands - in their customer service...

DHL's marketing director on planning ahead

When DHL was first born in 1969, it shuffled parcels between San Francisco and Honolulu, by 1970 it covered the

An interview with Carolyn McCall

Carolyn McCall, CEO easyJet speaks about the importance of telling the truth in business...

St Andrew's Day Dinner: Interview with Robin Wight

Ahead of his appearance at this year's St Andrew's Day Dinner we caught up with Robin Wight, President of both Engine

Talking to Brian McBride

Ahead of his appearance at our Annual Conference on November 26, he spoke to Elen Lewis about the loneliness of

Annual Conference 2014: Meet our speakers

How are things at work? Is it still business as usual? Because we believe that somewhere, someone...