With over 24 years of experience in the marketing and advertising sector, Ismail has worked for large corporations, most notably
What is bothering advertisers?
Interviews
Fellows interview Judie Lannon
Elen Lewis speaks with the founding editor of Market Leader about her early career establishing the market research department at JWT and the importance of not being afraid of leaving.
Desert Island Discs: James Espey
I was born in Zambia and educated in Cape Town and came to the UK some 40 years ago.
12 women thriving in APAC: Tista Sen
Only 3% of the world’s advertising creative directors are women. And yet it is women who makes most of the
Q&A with Moj Mahdara, CEO, Beautycon
On May 20, beauty fans descended on Brooklyn Cruise Terminal for Beautycon. The one-day-only festival combines experience culture, influencer
Q&A - Nick Desai and Renee Dua, founders, Heal
Remember when doctors made house calls? Most people don’t—that golden age of unhurried, one-to-one medical care has receded into the
A few minutes with Thomas Barta
Ahead of him speaking at our workshop in India, we caught up with the former McKinsey partner.
What does bold
Barnaby Dawe: leader of year?
We interview Barnaby Dawe, Chief Marketing Officer, Just Eat
Sara Bennison: leader of year?
A sneak peek at who's in the running to be Marketing Leader of The Year 2017 - we interview Sara Bennison, CMO, Nationwide.
Leah Davis: leader of year?
A sneak peek at who's in the running to be Marketing Leader of The Year 2017 - we interview Leah
Michelle McEttrick: leader of year?
A sneak peek at who's in the running to be Marketing Leader of The Year 2017 - we interview Michelle
Mark Evans: leader of year?
It took blood, sweat and tears from many people across the business to successfully reposition the Direct Line brand.
Aline Santos: leader of year?
We are in the middle of a gender revolution. We ran a study...
Michele Oliver: leader of year?
As one of the UK’s biggest advertisers, it’s our responsibility to use the extensive power and reach of our brands to do good.
Bob Hoffman on the industry’s ‘slow motion death spiral’ and online advertising ‘McCarthyism’
The Ad Contrarian blogger and former creative director, and agency CEO, Bob Hoffman on what he learned from 41 years
Patrick Bousquet-Chavanne: leader of year?
A sneak peak at who's in the running to be Marketing Leader of The Year 2017 - we interview Patrick
Adland’s Cindy Gallop: Our industry still has ‘colonial attitudes’ towards Asia
Industry legend and self-appointed spokesperson on diversity, Cindy Gallop, talks to Mumbrella Asia’s Dean Carroll..
Adam Bronson of 'Carpool Karaoke' Dishes about putting TV content online
Adam Abramson, director of digital content for "The Late Late Show with James Corden," brings a digital-first approach to his
Building likeable brands in unlikeable categories
Scott Kabat is an entrepreneur with a track record of building consumer-friendly brands that compete in historically unfriendly categories.
Most
How to be disruptive, exponential and superhuman
Here is a selection of Q&As from recent media interviews with Peter, taken from his website here.
Your big theme right
Meet the marketing duo travelling around Asia using only Instagram
The pair decided to pack up their comfortable lives at ad agencies in London to travel Asia but are doing