Interviews

How adland can crack gender equality in 2017

When I started in advertising in 1981, women made up 47% of the ad agency workforce, 18% of creative positions and 14% of management positions.

Talking taboo with Thinx co-founder Miki Agrawal

We met Miki Agrawal, the co-founder of challenger to watch Thinx, at their New York offices to talk taboos, transport

The day my dad met Elon Musk

Q: What do you get a rocket scientist for Father’s Day?
A: Another rocket scientist!

On Invention
The idea started

An interview with the founder of New Zealand's fastest-growing brand

We catch up with Peter Cullinane, ex-Saatchi ad man and founder of Lewis Road Creamery

CMO Interview: Qatar Airways

 Salam Al Shawa, SVP, Marketing & Communications for Qatar Airways

First Published in 2016:

We sit down for an exclusive chat with Salam Al Shawa, SVP, Marketing & Communications for

Speaking with Roberto Guidetti

Speaking with Roberto Guidetti, Group CEO, Vitasoy International Holdings Ltd.

Choice Architects I: Little Red Book

Like many other government departments, the work of the Passport Office flies under the radar of most British citizens.

The Choice Architects II: Roger Vigilance, Vonage

He has the best surname in the business world. But as importantly, as marketing director of Vonage UK, Roger Vigilance

Speaking with Nicola Mendelsohn

Elen Lewis speaks to Nicola Mendelsohn, Facebook’s Vice President for Europe, the Middle East and Africa, about the challenges faced

Speaking with Silvia Lagnado

Elen Lewis speaks to Silvia Lagnado, Global CMO of McDonald’s, about community spirit...

Speaking with former NASA astronaut Dr Ed Lu

Speaking with former NASA astronaut Dr Ed Lu

Speaking with David Wheldon

David Wheldon, CMO, RBS speaks with Elen Lewis about trust and explains why marketing is a we thing not a me thing

An interview with Mark Wilson

Elen talks to Mark Wilson, CEO of Aviva, about trust and influence, what makes a good CEO – and what Brexit means for business.

Speaking with Graham Fink, executive creative director, Ogilvy China

Graham Fink tells Elen Lewis about teaching a monkey to speak Chinese and why he likes taking pictures of derelict

Speaking with Joe Wicks

Joe Wicks, the Body Coach speaks with Elen Lewis about working out on Bondi Beach and why the best social

Brewdog's social strategy

Jude Ross – Merchandise Manager, Rebecca Yeoman – Design Coordinator, Nicolle Sinclair – Head of Talent, Zoe Sinclair – Commercial

Speaking with Parag Khanna

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What do all marketers need to know about global connections? Global connectivity is a pervasive and ever-expanding reality...

Speaking with Thomas Barta

Thomas Barta, former McKinsey partner and one of the world’s leading marketing leadership experts...

12 women thriving in APAC: Kim Pick

Kim Pick, creative director, Colenso BBDO/Proximity | NEW ZEALAND

Tell us about your career path and achievements.

I began my

12 women thriving in APAC: Damisa Ongsiriwattana

Damisa Ongsiriwattana, creative director, Ogilvy & Mather | THAILAND

Tell us about your career path and achievements.

I started my

Speaking with Patrick Barwise

Patrick Barwise, Emeritus Professor of Management and Marketing, London Business School speaks with Elen Lewis about not getting distracted by