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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Hive: Building a blueprint for collaboration

Hive and collaboration

Tom Guy from Hive, a British Gas innovation, discusses how collaboration is the key to turning the smart home from a 'nice to have' to an 'essential to have'.
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Bias in the spotlight: Mental Accounting

Mental Accounting

The concept of mental accounting, first identified by the economist Richard Thaler, shows how we have a natural inclination...

Five uncomfortable truths about digital marketing

Five uncomfortable truths

I was recently asked by The Marketing Society to discuss the issues that make professionals in our industry squirm.