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Talking with Dan Ariely

Talking with Dan Ariely

Dan Ariely, professor of psychology and behavioural economics, Duke University on why marketers should be called behavioural economics engineers 

Richard Curtis on the spot

Richard Curtis on the spot

Ahead of his appearance at our ‘Creativity for Commerce’ Annual Conference, on 21 November, Elen Lewis interviews Richard Curtis CBE.

What would you tell your...

Two-headed people? Customers vs colleagues.

Two-headed people?

The Two-headed People Challenge. Customers and colleagues are all human, so why manage them as different disciplines?

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