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Global 500: 2015 report on the world's most valuable brands

Global 500 2015

Brand Finance puts thousands of the world's biggest brands to the test every year, evaluating which are the most powerful and most valuable.

The rise of unreasonableness

The rise of unreasonableness

We don’t just expect Wi-Fi on planes now, we demand it. We demand high-speed Internet that never drops, as we hurtle through the sky at 400mph...

Is productive the same as busy?

Is productive the same as busy?

No one complains of having spent an entire day doing 'productive work'. Busywork, on the other hand, is mindnumbing.

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