Cannes 2025 Spotlight
Join The Marketing Society at a series of events at Cannes
Join The Marketing Society at a series of events at Cannes
Bias in the Spotlight: Identifiable Victim Effect
We are more likely to respond and give support towards relieving the plight of a single, identifiable victim...
New Year More You
This phrase has irritated me for years. It started when I was a copywriter and particularly sensitive to insensitive, highly unoriginal messaging.
A brief pause to consider our energies
We are enjoying a brief pause here in Singapore as we come down from the whirlwind pace of delivering a critical project.