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Bias in the Spotlight: Identifiable Victim Effect

Bias in the Spotlight: Identifiable Victim Effect

We are more likely to respond and give support towards relieving the plight of a single, identifiable victim...

New Year More You

New Year More You

This phrase has irritated me for years. It started when I was a copywriter and particularly sensitive to insensitive, highly unoriginal messaging.

A brief pause to consider our energies

A brief pause to consider our energies

We are enjoying a brief pause here in Singapore as we come down from the whirlwind pace of delivering a critical project.

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