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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

And the answer is a definite maybe

A definite maybe

There is no one right answer. In school we are all taught there are right and wrong answers. 2+2 = 4 (not 5, not 4.5); 4 is right, anything else is wrong.

10 things we learned in January

From outrunning a T-Rex to Donald Trump's playlist.

Coke "one brand" strategy: simpler and with more sausage

Coke "one brand" strategy

Coca-Cola announced that for the first time in the brand's history all Coke's key variants will be united in one global creative campaign.