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Q&A with DirectAsia's CMO Pauline Png

Q&A with Pauline Png

Former Procter & Gamble marketer Pauline Png joined DirectAsia at the beginning of 2015 as CMO...

Pick your target

Pick your target

In my last blog I identified 4 factors which are critical for the success of any innovation project. This week, I’m going to look in more detail at the first of...

Changing the Euro Narrative

Changing the Euro Narrative

By the end of 2014 I was getting mightily sick of the word ‘curation’. Nobody did any marketing, they just curated stuff.

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