Cannes 2025 Spotlight
Join The Marketing Society at a series of events at Cannes
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!
Join The Marketing Society at a series of events at Cannes
Q&A with Pauline Png
Former Procter & Gamble marketer Pauline Png joined DirectAsia at the beginning of 2015 as CMO...
Pick your target
In my last blog I identified 4 factors which are critical for the success of any innovation project. This week, I’m going to look in more detail at the first of...
Changing the Euro Narrative
By the end of 2014 I was getting mightily sick of the word ‘curation’. Nobody did any marketing, they just curated stuff.