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What the best brands in China will do in 2016

What brands in China will do in 2016

Recently, I had the pleasure of meeting with a handful of senior marketers at a Marketing Society Dinner...

Five influencer marketing myths holding your growth strategy back

5 influencer marketing myths

Influencer marketing has been a secret weapon for large consumer brands to tap into focused targeted audiences.

O2's Nina Bibby on choosing to be 'terrified' at SXSW

O2's Nina Bibby on SXSW

Failure at SXSW? How can this be possible? This must be one of the most positive places to be right now in the US...

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