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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

From what the fck to giving a fck

From what the f*ck

Do you feel that? The winds of diversity are blowing us swiftly from simply talking about it to giving it a fucking go.

10 steps to a more successful creative career

10 Steps to a successful career

I recently presented at the Singapore chapter of Creative Mornings, an excellent community event that takes place in cities all over the world.

The event's...

Pros and cons of zero-based budgeting for marketing dollars

Pros and cons of zero-based budgeting

In January this year, Unilever CEO Paul Polman announced the company would roll out zero-based budgeting globally – a move it had tested in Thailand last year...