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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Diageo making purpose branding work financially and morally

Diageo and purpose branding

Last year, Guinness won 21 Cannes Lions and a gold effectiveness award

6 Nations is a goldmine for targeting affluent consumers

6 Nations goldmine for targeting

Rugby union is in rude health and marketers can ride the wave...

Meet the marketing duo travelling around Asia using only Instagram

Marketers, Asia and Instagram

The pair decided to pack up their comfortable lives at ad agencies in London to travel Asia but are doing it with a twist: they are only using Instagram to plan...