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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Beware the banalities of La La brands

‘Maybe it means something.’
‘I doubt it.’
‘Yeah, I didn’t think so.’

It’s been observed that criticising La La Land is like criticising a fluffy kitten. And I...

Is creativity a good business strategy?

If Blockbuster or Kodak – the poster brands for death by digital disruption – had answered “yes” to this question, then they might still be in business today...

New Kids On The Block

Bouncing from one hot new thing to another, Post-Millennials, the Centennials, the iGeneration, Gen Z, terrible teens