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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

ASOS: smart social media to ‘sell more stuff’

ASOS: smart social media

The smart use of social media to not only build brand image but also to sell more stuff.

The magic of ‘bottle episodes’ and how they can inspire brands with zero

The magic of ‘bottle episodes’

Last week, I was listening to The West Wing Weekly, one of my favourite podcasts (ok, ok I'm a nerd). The subject was '17 People', a seminal episode in the...

Once upon a brand

I want to tell you a story ….well actually I don’t, but I wanted to get your attention.

Brand storytelling is undoubtedly ‘hot’ in marketing at the moment, and...