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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Being National Geographic in the era of Trump

Purpose’ is one of the defining marketing buzzwords of our time.

With populism on the march across Western Europe, Donald Trump in situ at the White...

Talk, don’t talk, walk, don’t walk

Talk, don’t talk

If you’ve read the marketing press recently you probably have the impression that every brand has a ‘purpose’...

Understanding the art of modern copywriting

Reports of the death of the copywriter in the digital era are greatly exaggerated. Yes, the nature of our industry is changing at lightning speed and the Mad...