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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Women's Equality Party highlights truths affecting gender equality

Women's equality party

Now’s visually arresting outdoor campaign for the Women’s Equality Party has won over...

Brexit, Trump, and the brand of over simplicity

Brexit and Trump

A brand is designed to simplify complex concepts. But in the real world, simplification isn’t always smart.

Britain voted with a simple Yes / No referendum to...

Brand building in India – strategic imperatives

Brand building in India

India’s beauty and attractiveness lies in its complexity and diversity.