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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Meeting Expectations

Scenario 1: The Room Booking

1. Four out of five Attendees arrive at Meeting Room that was booked two weeks ago

2. Meeting Room is occupied

3. Waiting...

The humanity of the CMO

Humanity of the CMO

If I had to strip marketing down to one thing, and one thing alone, I would say it was all about people. Forget about data, forget about digital, forget about...

Habit formation - An Inside Out Understanding

Habit formation

Understanding habits - the formation and maintenance of actions...