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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

What marketers need to know about the power of Saudi Arabia's new fleet of female drivers

Saudi 's female drivers

When Professor Jonathan AJ Wilson, PhD started thinking about Saudi Arabia lifting the ban on women drivers...

6 misconceptions about challenger brands

6 things on challengers

Small, scrappy underdogs, right? Disruptors? Challengers? Aren't they the same thing?

Brand America

What does "America First" mean for the American brand?