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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Targeting behavior to change behavior

By Faris Yakob

The model behind most advertising relies on a seemingly common-sense cognitive cascade. If a company can get access to an audience’s attention, it can then...

Q&A: Kimberly Smith, founder, Marjani Beauty

Q&A: Marjani Beauty

Women of color are now more informed, and we’re demanding more from the brand.

Is your brand in touch with its spiritual side?

Brands and spirituality

So from crystals to covens, what does the new mysticism mean? writes Salt of the Earth, Founder