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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Biore creates own digital influencer to come across as relatable and authentic

Biore's digital influencer

In a bid to promote its Biore Cotton Sheets product, Biore, together with Hakuhodo

The best pranks from Hong Kong brands

Best pranks: HK brands

Perhaps we should rename April fools’ day “spoof products launch day”, considering the impressive number of fake products

Private labels can be more powerful and profitable than classic brands

Private labels

When I want to cook a great dinner at home, I head straight to Marks & Spencer’s food store. M&S’s Cook range of premium quality, organically farmed self...