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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Sweating the SWOT

Most people reading this piece will have heard of SWOT analysis,

Why the Dunkin' Donuts name change is too little, too late

Dunkin' Donuts' name

Dunkin’ Donuts recently announced it is considering a change to shorten its iconic brand name.

If a backlash were to happen, “leverage on it”

Leverage on backlash

Venus Teoh, Head of Marketing at Asia Pacific Breweries, talks being bold.