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Q&A with Mhairi Macleod

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Mhairi is Co-founder & Director of LUX; the go-to for high growth and disruptive food and drink brands.

As a respected strategist and copywriter, Mhairi is...

‘Pride Month’ branding

A how-to guide, by Becks Collins

By Becks Collins (they/them)

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Pride month is around the corner, a time for queer celebration, parades, solidarity, vigils and tributes

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The most powerful tool in the behavioural scientist’s toolbox? New Frontiers in Behavioural Science Series - Article 2 by Crawford Hollingworth and Liz Barker, The Behavioural Architects

By The Behavioural Architects

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“Of all of the tools in the choice architect’s repertoire, default rules may be the most promising; they are almost certainly the most discussed. Whether the...

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