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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Has Gillette's social stand helped them grow?

The CEO's story

By David Taylor

I hoped that last night’s British Brands Group lecture by Gillette CEO Gary Coombe would help answer the question from my January 19 post : Will Gillette’s...

System 1 and System 2 Thinking

Debunking Myths and Re-establishing Truths - New Frontiers in Behavioural Science Series - Article 5

By The Behavioural Architects

The fifth in the series explores new frontiers in behavioural science, focusing on System 1 and System 2 thinking.

Interview with Trendspotting Speaker Alex Hamilton

Head of Innovation at Isobar

Next month the team at Whitespace will host our next Trendspotting event in Edinburgh.

They’ll be focussing on the need for innovation within the marketing...