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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

We meet Great Entertainment Group's Michael Denmark

Speaker at the 2019 Hong Kong Bravest Conference

By Michael Denmark

What’s your golden rule? Make friends in business. Do not do business with friends… ever.

The Future of Marketing

Social and recommendations

By Peter Gasston

The future of marketing in the West is going to be heavily influenced by Asia, and by China in particular. There are a few different marketing trends which are clearly influencing...

Beyond mugs and wine

Expanding our understanding of the endowment effect - New Frontiers in Behavioural Science Series - Article 7

By The Behavioural Architects

People tend to ask greater prices for goods that they already own than they are willing to pay for identical goods that they do not own.