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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Framing: expanding the framing toolbox

Article 9 in The New Frontiers of Behavioural Science Series

By The Behavioural Architects

Kahneman’s quote above neatly summarises the well-known concept of framing, first illustrated by Kahneman and his long-time collaborator Amos Tversky in 1981.

1 step back, 2 steps forward

How 2019 is shaping 2020

Year-end holidays are a time for self-introspection. With 2019 wrapped up and as the world jumps head on into a new decade, back-to-work brand execs can now focus on how 2019...

'Not really new' CRM trends for 2020

By Ebru Cimen

Are you tired of hearing the same cliché as me: The world is changing; customer needs are changing … this is no new news!