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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Protect for Today, Build for Tomorrow

By Dentsu Aegis

In times of uncertainty user behaviour constantly changes, because of this brands need to be agile with their onsite experience, to adapt to market conditions...

The Walrus and the Carpenter reveal the new normal

by Julian Boulding

By Julian Boulding

Julian Boulding writes about the positive opportunities and benefits which our lockdown, social distancing and travel bans are bringing to us.

Using AI to uncover the signals that matter

iProspect

With an explosion in both the array of formats and breadth of dynamic creative opportunities across digital channels, the need to understand what’s working or...