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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Making a connection

How broadcasters are reaching younger viewers in the new video world

By John Plunkett

Source: Unsplash, Credit: Amir Hosseini
The intense competition for the attention of younger viewers is seeing broadcasters develop new strategies to connect with this hardest to reach of audiences.

Published on: 25 April 2022

Bring on the technicolour!

By Claire Beale

Source: Unsplash, Credit: Robert Katzki
It’s 2022 and hell it’s time to bring on the Technicolour. And all bets are on creativity to help take us all to a happier, sunnier, more colourful place. 

Published on: 25 April 2022

Speaker interview with Zoe Scaman

Founder, Bodacious

Digital Day Scotland 2024
We caught up with Zoe Scaman, Founder of Bodacious, ahead of her appearance at Digital Day 2024

Published on: 25 April 2022

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