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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Cost, value and how we should plan today’s TV

By Thinkbox

The cost of TV advertising has become a talking point. This is because the cost of reaching some TV audiences via linear TV has increased...

Should we be talking right now?

Brand roles during Covid-19

By Canopy Insight

How to market during a pandemic? The short answer might be, don’t. That is, don’t treat Covid-19 like another...

The Growth of Bespoke Nudging

Article 11 in The New frontiers of Behavioural Science series

By The Behavioural Architects

As behavioural science has evolved, new questions have arisen about how behavioural traits and cognitive...