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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Qatar is not the new land of football

There are far more promising places to visit, with real scope for positive impact.

By Alex Lewis

Amidst all the just criticism of Qatar 2022, it can be easy to forget the power this game has to inspire, unify and create change.

Stonewalls Rainbow Laces Campaign

An interview with Robbie De Santos and Paul Mallon

We interviewed Robbie De Santos, Director of Communications and External Affairs at Stonewall, and Paul Mallon, Head of Special Ops at Lucky Generals about the campaign.

Marketing in the metaverse: four innovative use cases

By Glyn Shadwell

The metaverse is arguably the buzzword of 2022. It’s been making waves across the advertising industry for its potential to engage customers in totally new ways.