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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Why should a customer buy from you?

By Jim Coates, Partner at The Value Factory

Jim Coates, partner at the Value Factory, writes on one of the most important topics for any business - why a customer should buy from you.

Brands and the Green Opportunity

Why marketers should start thinking about Labour’s green economy plans

By Alex Lewis

While we’ve been witnessing the shocking scenes of wildfires burning in Southern Europe and North America, environmental issues have been used to drive division in UK politics.

Marketing to the CFO

a challenge or an opportunity for CMOs?

By Ruth Saunders

Is marketing to the CFO a challenge or an opportunity for CMOs? We asked Fellow of The Marketing Society Ruth Saunders for her perspective and top tips.