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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Tokyo 2020 has been the queerest games ever

What's next for brands supporting LGBTQ+ athletes?

By Elles Pinfold

While there’s much to celebrate, the games also provide a magnifying glass for how far there is still to go in LGBTQ+ inclusion and acceptance in sport and way beyond it.

Where's my logo? The hunt for the right version of everything

By Victoria Heyward

I’d say that most of us who work in marketing are quite well organised. We manage to implement campaigns, manage agencies and we usually manage to keep a smile on our faces.

3 tips: building a world-class team

Ben Wiseman, Co-Founder of Zigzag

By Ben Wiseman

This month we hear from Ben Wiseman, Co-Founder of Zigzag on his top tips for building a world class marketing team.