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Trends to watch in 2021

Pop culture in gaming, watchalongs and fun with ecommerce

By Peter Gasston

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2020 was the year of accelerated change, with shifts in behaviour that will impact the years ahead. In this article, Peter Gasston, Innovation Lead at VCCP, highlights three different areas that will drive online culture in 2021.

Meet our 2021 awards judge, Martin George

Entry deadline: 26 February

Martin George
We chat with The Marketing Society Awards judge Martin George to find out the importance of recognising marketing excellence. Martin is Customer Director at Waitrose, and looks after all aspects of marketing and customer relations.

Meet our 2021 awards judge, Andy Daly

Entry deadline: 26 February

Awards
Andy is one of the judges for The Marketing Society Awards. Here is his advice for anyone entering in 2021.

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