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Better addressing identity

How brands can forge stronger connections by understanding identity

By Steven Melford

Source: Shutterstock, Credit: Licence holder - The Forge
Which elements of what make us unique are truly determinant in driving the choices we make about products, channels & services?

Watching TV with the 85%

By Mark Hadfield

Source: Unsplash, Credit: Glenn Carstens-Peters
Most of the UK lives outside London, but most of adland is in London. This can skew understanding of normal life, says Cravens’ Mark Hadfield.

Speaker interview with Tessa Murray

Director of Communications, Tortoise

DIGITAL DAY
Read our interview with Tessa Murray, Director of Communications at Tortoise, ahead of her appearance at Digital Day 2022.

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