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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

New demands of CX: Leading with thoughtfulness

By Brian Atkinson

For many brands, personalisation of their customer interactions is now a big focus and adapting this to customer experience (CX) has become crucial for their success.

Building brands with purpose

A new era for brands, but the old rules still matter

By Kantar

The increased role of brands in public life provides a potential win for them and society.

It’s not personal, it’s business

The Croc's Head of Strategy, Oliver Budworth, on how the pandemic has shaped things for the better

By Oli Budworth

Depending on how long you’ve worked in marketing, you’ll likely have heard this phrase quite a bit