Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Lara Mansour

Member Interview with Lara Mansour, Vice President, Brand, ADNOC Group

Impact Lens: What Shaped our thinking

As we gear up for our annual conference, centred around this pivotal theme, we sought insights from our esteemed members on a critical question...

Member Interview with Doruk Alptekin

Member Interview with Doruk Alptekin, Head of Revenue Growth Management, Gulf Coca-Cola Beverages

Case studies

Podcasts

Fewer, bigger, better | Paul Thomas, Daniel Grass and Simon Garnett discuss effectiveness through focus

Fewer, bigger, better. Paul Thomas (ex-Head of Insight Asahi), Daniel Grass, (ex-Marketing Director Peroni) and Simon Garnett from The Forge on how to focus to... https://podcasts.marketingsociety.com/episode/fewer-bigger-better 27:15 Mon, 15 Mar 2021 13:08:00 +0000

Wax Lyrical — urban hive rentals and hangovers, with the founders of Black Bee Honey

The latest Wax Lyrical podcast focuses on the honey category with guests Chris Barnes and Paul Webb, Co-Founders of Black Bee Honey. They explain how they... https://podcasts.marketingsociety.com/episode/wax-lyrical-urban-hive-rentals-and-hangovers-with-the-founders-of-black-bee-honey 32:23 Tue, 09 Mar 2021 12:35:38 +0000

Majid Al Futtaim's Kashmira Motiwalla and BBD Perfect Storm's Jason Foo discuss loyalty programmes

In this intimate discussion between two marketing leaders Majid Al Futtaim's Head of Loyalty, Kashmira Motiwalla, chats to BBD Perfect Storm's CEO, Jason Foo... https://podcasts.marketingsociety.com/episode/majid-al-futtaims-kashmira-motiwalla-and-bbd-perfect-storms-jason-foo-discuss-loyalty-programmes 18:28 Tue, 09 Mar 2021 12:18:02 +0000

Videos

How do we best harness data to generate genuine insights and, importantly, how do we align the varying sources to give us the utopian ‘one customer viewpoint

Data: how big is big enough?

Our editor, Elen Lewis, caught up with Elif to hear a wonderful and inspirational story about a caterpillar.

Elif Shafak and the story of the caterpillar

Our editor caught up with Meabh Quoirin on the key things brands need to think about when planning for the future.

Content Hub

Featured

Cannes 2025 Spotlight

Our First Play Verto Pulse Survey

Why Marketing Matters

Latest Think Pieces

Member Interview with Lara Mansour

Impact Lens: What Shaped our thinking

Member Interview with Doruk Alptekin

Case studies

Podcasts

Fewer, bigger, better | Paul Thomas, Daniel Grass and Simon Garnett discuss effectiveness through focus

Wax Lyrical — urban hive rentals and hangovers, with the founders of Black Bee Honey

Majid Al Futtaim's Kashmira Motiwalla and BBD Perfect Storm's Jason Foo discuss loyalty programmes

Videos

Data: how big is big enough?

Data: how big is big enough?

Elif Shafak and the story of the caterpillar

Elif Shafak and the story of the caterpillar

Meabh Quoirin on the future for brands

Meabh Quoirin on the future for brands