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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Profit Ability 2: Setting the scene Thinkbox

From Thinkbox Profit Ability 2:The new business case for…

Thinkbox’s award-winning advertising effectiveness study, Profit Ability 2 is packed with invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today.

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Source Canva Credit Chaofann from Getty Images

Three Strategic Lenses for Brand Evolution

By Adam Breedon

I've learned that transforming a brand is both an art and a science. It isn't just about changing a logo or updating a website - it's about reimagining your organization's identity and communicating that evolution effectively.

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Profit Ability 2: Channel Analysis

Gain a deeper understanding of which sectors different media are most effective for and how they should be integrated into the channel mix.

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Case studies

Behind the Scenes: Brand Communication (Medium)

By Rachel Letham

Find out more about the winning entry from Ogilvy and Dove in the Brand Communication (Medium) and Brand Purpose categories from The Marketing Society Global Awards 2024

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Grand Prix winner from The Marketing Society Global Awards 2024

Behind the Scenes: Grand Prix 2024

By Rachel Letham

Find out more about the Grand Prix winner from The Marketing Society Global Awards 2024

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Business to Business Small to Medium: The Marketing Society Awards Roland DG

Behind the Scenes: Business to Business (Small and Medium)

By Rachel Letham

Find out more about the winning entry of Business to Business (small and medium) from The Marketing Society Global Awards 2024

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Podcasts

The Power of Research & Understanding our Audiences - A…

Podcast

“We need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability – up to 70% of them...

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The Whole Marketer Ep139 - Personal Understanding with guest…

Podcast

Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to...

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Unofficial Partner - Sport, Brand and the Rise of the kit launch

Podcast

In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is...

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Videos

The Marketing Society Annual Conference 2024: Impact

The 2024 Global Conference: Changemakers Impact

Our 2024 conference will explore the themes of impact through the stories and experiences of our speakers who will offer up new perspectives, creative ideas

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