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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Trends to watch in 2021

Pop culture in gaming, watchalongs and fun with ecommerce

By Peter Gasston

2020 was the year of accelerated change, with shifts in behaviour that will impact the years ahead. In this article, Peter Gasston, Innovation Lead at VCCP, highlights three different areas that will drive online culture in 2021.

Connected packaging in the next decade

By Rob Hollands

The next decade will be the most progressive in history when it comes to technology.

WPP CTO: how tech is enabling transformation...

... for agencies and marketers. By Damien Lawlor, MD of cloud marketing, Google Cloud

By Think with Google UK

In today’s world, companies of all sizes and types aspire to connect with customers and build relationships that translate into business growth.