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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

How Tech is Changing Marketing

By Glyn Shadwell

It’s no secret that technology is the ever-evolving frontier of the marketing industry. But how can marketers keep pace with the sheer speed and scale of change?

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Brands and the Green Opportunity

By Alex Lewis

While we’ve been witnessing the shocking scenes of wildfires burning in Southern Europe and North America, environmental issues have been used to drive division in UK politics.

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Why we need to usher in an era of transparency and vulnerability

By Liam Scott

It's fair to say that there is a lot of misdirection, miscommunication and misunderstanding about what and how much some companies say they are doing to offer green solutions and how much they are actually doing.

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