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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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A sustainable future for Marketing

By Richard Bleasdale

The existential opportunity has arisen for Marketing to transform its own future. And to use its many powers to help us all change and navigate to a better place and time

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Sustainability: It's time to accelerate action

Salterbaxter give us key takeaways on sustainability from (UNGA) and Climate Week NYC in their latest report.

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Podcasts

Sustainable leadership is a mindset and leaders can be found all…

Podcast

It’s another mini-series and this one is all about leadership, something which is incredibly important as we come together and take on the biggest challenge...

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Can ‘Advertising’ Do Good? Exploring a data-driven way to do good…

Podcast

In the final episode of our ‘greening your marketing activity’ mini-series, we caught up with some of our original guests to the podcast, Ollie Deane and Guy...

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