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Feeling the squeeze from CFOs?

How adding mail to your mix can boost ROI

By Marketreach

Marketreach Effectiveness Blog content

Dr Grace Kite explores how CMOs can overcome challenges in demonstrating marketing ROI within tighter budgets and increased CFO scrutiny. If you're a marketer...

Driving Societal Impact

through Growing Women Leaders in the Boardroom

By Ebru Tuygun

Photo by Christina on Unsplash
In this digital age, as we talk about the impact of AI in every aspect of our lives, it isn't just a nice-to-have; it's a crucial component of building a sustainable future and creating meaningful societal impact.

How to Thrive as a Marketing Leader in 2024

By Rachel Letham

Source and credit - canva
In this article we will explore the key strategies and mindsets that will enable marketing leaders to thrive in the face of adversity.

Case studies

Podcasts

The Buy Side - KP Snacks - UNOFFICIAL PARTNER

The Buy Side is an Unofficial Partner series of conversations about sport and sponsorship with brand marketers. 

Our guest is Kevin McNair, Marketing Director...

https://podcasts.marketingsociety.com/episode/the-buy-side-kp-snacks-unofficial-partner 57:36 Tue, 03 Oct 2023 09:30:00 +0100

THINK EQUAL podcast: Leanne Foy meets Mary Godbeer

This month, THINK EQUAL Project Director, Leanne Foy meets Mary Godbeer, Senior Corporate Communications & PR Manager at International Cricket Council.

What...

https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-mary-godbeer 28:28 Mon, 02 Oct 2023 09:30:00 +0100

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