The Marketing Society Awards Showcase in partnership with Accenture Interactive

What is the story behind the marketing that makes a meaningful difference in the world?

Each year, we bring a selection of our most recent The Marketing Society Awards winners to reveal the never-before-heard insights behind their award-winning papers.

How did these campaigns come to be? What was the thinking and insight that led them to gain momentum in the business? What hurdles and challenges did the marketing team - and indeed any other teams involved - face along the way?

And most importantly, what were the results? Has the campaign in question fundamentally changed the business, or the market, or society? Often, times it does, and that's what most impresses our judges.

Here's our line-up:

Anusol and MSQ Partners
The winner of Effective use of Data and Insight category with ‘Anusol: how bold use of insight unlocked record growth and social good’ campaign
Dove and Ogilvy
The winner of The Brand Communication category with ‘How Dove found Beauty in the time of COVID’ campaign
The National Lottery and Camelot
The winner of The Grand Prix award with ‘The Two Billion Pound turnaround’ campaign
Macmillan Cancer Support and AMV BBDO
Highly Commended for The Bravest Team award with Macmillan Cancer Support: We stand for betterness campaign